Discover reads plain language. You don't need keywords or operators, but the more concrete you are, the better the results.
The pattern that works
Three ingredients, in any order:
Industry or sector: what the company does.
Geography: a single country, or a region inside a country.
A size, revenue, or growth qualifier: something measurable.
The qualifier is the part most people skip, and it's the one that turns a vague list into a useful one.
Three prompts that work well
"Real estate companies in Sweden with more than 500 employees": industry, country, size qualifier. Aira filters by industry tag, scopes to Sweden, and bounds employees ≥ 500.
"Manufacturers in Germany with 30%+ revenue growth": industry, country, growth qualifier. Aira returns mid-market manufacturers with strong YoY growth.
"Consultancies in the UK with under 50 employees": industry, country, size qualifier. Small UK consultancies, useful for small-deal pipelines.
Three prompts to avoid
"Good companies to sell to": too vague. Aira can't infer "good"; you need a measurable qualifier.
"A specific company called Volvo": Discover is for searching segments. To find one company, use the search bar at the top of the Portfolio.
"Manufacturers in Germany, France, and Sweden": mixing several markets in one prompt produces messy results. Run one prompt per country.
When to use Recommendations instead
Discover is best when you can describe what you're looking for. If you already have a company in your Portfolio you'd like more of, switch to Recommendations. Aira's lookalikes are stronger than your description usually is.