Aira is not a CRM. It's an assistant for sales people, built to help you find new customers and grow the ones you already have. Most members keep their CRM (usually HubSpot or Salesforce) and use Aira alongside it.
What you do with Aira
Portfolio: the list of companies you watch. It fills from your email; you don't enter companies by hand.
Discover and Recommendations: find new companies in plain language, or get AI lookalikes of your best customers.
Intel: news and official filings on every company you track, surfaced automatically.
Meetings and Notetaker: a brief before every call, a transcript and summary after.
If your CRM is the system of record for opportunities and pipeline stages, Aira is the layer of intelligence and prep work around it.
Aira and your CRM
Connect HubSpot or Salesforce in Settings → Integrations. Aira reads the accounts and contacts you already have, and shows an "Already in HubSpot" or "Already in Salesforce" badge on every Company card.
For HubSpot, you can also install the Aira card on every company record. Your CRM gets Aira's financials, ownership, news, and similar companies right in the sidebar.