If your organization is on Aira Connect and you have connected a CRM, Aira does more than read your companies. It mirrors the people in your CRM and who owns which company, so the ownership you already maintain carries straight into Aira. This article explains what Aira mirrors, why some companies show as reaching nobody, and how to invite the colleagues who own them.
When this applies
You will see everything described here only if both are true:
Your organization is on Aira Connect.
You have connected a CRM. See Connect HubSpot to Aira or Connect Salesforce to Aira, and the integrations Aira supports for the full list.
Until a CRM is connected, ownership is simple: everything you add in Aira belongs to you. Once a CRM is connected, ownership comes from there.
What Aira mirrors
With a CRM connected, Aira reads two things from it:
Your companies, as before.
Your people, and who owns each company.
Every company arrives in Aira already owned by the person who owns it in your CRM, and stays in sync from then on. Reassign a company to a different colleague in your CRM and Aira follows.
Ownership stays in your CRM
On companies that come from your CRM, ownership is read-only in Aira. Aira shows you who owns each company, but you change ownership where it lives: in your CRM. Make the change there and Aira mirrors it back. This keeps your CRM the single source of truth, so Aira and your CRM never disagree about who owns what.
On Aira Connect, you also choose the owner at the moment you add companies to your CRM. From then on, that owner travels with the company into Aira.
Settings, Users, and what reaching nobody means
Open Settings and select Users to see everyone Aira knows about, including the colleagues your CRM says own companies here.
At the top, a banner tells you how many companies are currently owned by people who do not yet have an Aira account. Aira describes these companies as reaching nobody: the company's intel, its monitoring and briefs, has no one in Aira to reach. The banner names the CRM the ownership comes from, shows when Aira last checked it, and offers to invite those people in one step.
The Users list shows everyone, with a column for:
Name and email.
Role in Aira: Owner, Admin, or Member.
Status.
Companies: how many companies this person owns, counted from your CRM.
Joined.
Status tells you where each person stands:
Active: a member with an Aira account.
Invited: you have sent an invitation they have not accepted yet.
Not in Aira: they own companies in your CRM but do not have an Aira account. Their companies are the ones reaching nobody. Each of these rows has an Invite button.
No longer in your CRM: they have been removed from your CRM but still own companies in Aira. More on this below.
Invite the colleagues who own companies
To make sure every company reaches its owner, invite the people marked Not in Aira. You can invite from two places:
The Invite button on that person's row in the Users list.
The Invite People to Organization form, by entering their email address.
When you invite someone, you choose their role in Aira, Admin or Member. Roles are set in Aira and are never taken from your CRM, so a colleague can own companies in your CRM without having any role in Aira until you invite them.
Once they accept and join, the companies they own become visible to them, and those companies drop out of the reaching nobody count.
Invitations you have sent appear under Pending Invitations with the role you chose, when you sent it, and when it expires.
When someone leaves your CRM
When a colleague is removed from your CRM but still owns companies there, Aira keeps showing them, marked No longer in your CRM. Those companies are still technically theirs, which is why Aira still lists the person.
Aira does not reassign these on its own. The usual fix is the offboarding step you already run in your CRM: transfer that person's companies to someone else. Once you do, the change mirrors back to Aira, the companies move to their new owner, and the person drops off the list.