Connecting HubSpot lets Aira read the companies and contacts already in your CRM, and unlocks the Aira card that shows company intelligence directly inside HubSpot. Setup takes about a minute.
Connect HubSpot
In Aira on desktop:
Click your name in the bottom left corner.
Click the Integrations tab.
Under CRM, find HubSpot and click Connect.
The HubSpot login opens. Sign in and authorise Aira.
The HubSpot badge on Company cards
Once connected, open any Company card in Aira. Top right you'll see Already in HubSpot with a checkmark when the company exists in your HubSpot account. If it doesn't, you'll see an Add to HubSpot button instead. Click it and Aira creates the company in HubSpot for you.
What Aira reads from and writes to HubSpot
Aira reads:
Companies, matched by name and domain to Aira's company database, so Aira knows which companies you already track.
Contacts, matched by email, so Aira knows which people at each company live in your CRM.
Aira can also write company details back into HubSpot, so the record stays current. You choose exactly which fields, and the condition under which each may be written. See Choose which fields Aira writes to HubSpot.
The sync runs continuously in the background.
Choose which companies Aira imports
Aira does not pull your whole HubSpot account in. You pick the HubSpot segments Aira imports from, and only companies in those segments arrive in Aira. Set this on the HubSpot page under Import scope. See Choose which HubSpot companies Aira imports.
Add the Aira card inside HubSpot
There's a second step that puts Aira's company intelligence on every HubSpot company record. See Install the Aira card on HubSpot company records.
Who owns what
Once HubSpot is connected, Aira also mirrors the people in your CRM and which company each one owns, so ownership stays in sync from HubSpot. See How Aira syncs users and company ownership from your CRM.
Manage the connection
Once HubSpot is connected, its row on the Integrations tab shows what Aira is doing and its button changes to Manage. Behind that button sits everything about the connection: import scope, signals, contact sync, field mapping, widget layout, the install card, and disconnect.
Disconnect
Click your name in the bottom left corner, open the Integrations tab, and on the HubSpot row click Manage. At the bottom of the HubSpot page, choose Disconnect. Aira stops reading from HubSpot immediately. The companies Aira already imported stay in Aira, they just stop receiving updates.